BFP
Bonus / Free Play — queries about bonuses, free chips, no-deposit offers, deposit matches (e.g. "no deposit bonus casino", "casino free chips", "best reload bonus")
TFP
Top / Featured Picks — generic "best of" ranking queries (e.g. "best online casinos", "top rated online casinos", "most trusted online casino")
Brand (own)
A query containing an own brand name (e.g. "slotocash casino"). Near-100% visibility but represents existing demand, not new audience reach.
Brand (competitor)
A competitor's brand name as the query (e.g. "springbok casino" searched by a user). Own brands rarely appear here — these are co-mention opportunities or gaps.